The lengths some go to to advertise a product.

Ok I get it. I understand that these guys would want to drink something after what they do, but what they do is pretty out there. To launch V Isokinetic Colenso BBDO, Auckland created an extreme urban sport called Pomparkour. Pomparkour has elements of Parkour, Free Running, Pompier, and ‘Hakenleitersteigen’, a European event started by fireman who climb building faces with ladders at speed. Those that practice Pomparkour (Loonies) use a ladder specially designed and constructed with a large hook at one end. This allows them to grip rails, windows and ledges as they traverse and scale high buildings through the city. Thank god I have the cheat sheets, because there is nowhere in the ad that you see this. It's mad. Love it. You guys rock!